Mental health is an extremely important topic in the legal profession. Lawyers have some of the highest rates stress and so mental health has become a core focus of the ABA’s organic social media. To that end, the mental health campaign is an illustrated campaign that is intended to bring a sense of calm, relaxation, and pleasant, calming feelings. Colors choices, soft looping lines, and hazy shapes crafting figures or objects is what defines the mental health campaign. The origins of this campaign and its look can be credited to previous employees working for the ABA. Their inspired work eventually needed to be more aligned with the ABA’s overall brand, however, and when switching to the 4:5 aspect ratio in 2025, I continued to refine the mental health campaign to follow ABA brand guidelines while still having the quality of illustrations we established in the past.
