On This Day is a social campaign focused on bringing visibility to historic moments. This drives interactions and impressions to the ABA page while focusing on educating users. This campaign began as still image focused posts and later evolved into a successful set of short vertical videos. I edited and sourced all stock footage and images as well as animated graphics. These were built to be short, smooth, and easily digested videos for our target demographics.
Not every notable event has enough content to turn into a narrative video, with those we create images. This look is similarly standardized, and has shifted to the 4:5 aspect ratio since early 2025. These images are intended to be clean, straightforward, and bring viewers in to learn more about the history being recognized on this day.
